This is a comprehensive FREE guide for building a Marketing Strategy for food and beverage Consumer Packaged Goods (CPG) companies. I'll take you through a step-by-step framework to walk you through how to build an effective (achieve your goals) and efficient (with the least amount of time & money) Marketing Strategy for your business.
This guide is for you if:
you feel overwhelmed by all things marketing - you know you need to do it, but you don't know how
you feel lost and directionless when you think about your marketing plans so you keep putting it off
are taking lots of action and spending $$ on your marketing but you just aren't sure if it's growing your business
you feel uncertainty every time a 'last minute special' lands in your inbox and you spend precious time figuring out if this marketing tactic is worth your while
In the next 8 pages, I'll walk you through my framework for putting together an action-oriented Marketing Strategy that creates clarity around WHY you're doing marketing and HOW you're approaching marketing. I created this framework by adapting the Big Food Marketing Strategies that I learned at Clorox, working on Americana food brands like Hidden Valley Ranch, to a fast-moving and resource-constrained start-up when I started my own brand, Tiny Hero. I've put this Marketing Strategy Framework through its paces as a food founder myself and as a consultant to over a dozen emerging food brands and can't wait for you to get the same clarity in your marketing!